Difference Between News Release And Press Release

Press releases and news articles are both effective yet distinct ways of publicising a business. However many people don't know the difference between the two and are therefore missing out on cost-effective opportunities to raise their organisation's profile.

First things first, let's run through what both of them are: difference between a Stack of press release and article

What is a press release?

A press release is used to publicise newsworthy information about a company. Events, new products, personnel changes, awards and charity partnerships are just a few circumstances in which it can be worthwhile to send out a press release. Press releases are written by businesses and are sent to relevant news outlets with the aim of appealing to editors and being published. To find out how a press release should be constructed, take a look at our guide on how to write a press release.

What is a news article?

You can use news articles to share your expert knowledge with readers. Articles, which are usually longer than press releases, also have the added benefit of getting your business' name out there as an industry expert. Depending on your area of expertise, a news article can span a range of topics but will usually involve something relevant to the industry that your organisation operates in. Unlike the daily news in the mainstream news cycle, a news story for the trade press about a new innovation that is making waves in your industry will usually stay relevant for longer than a press release, which for the most part, will be more time sensitive.

When should I use them?

When you know that your company has something newsworthy, such as a new office or the launch of a new product to tell people about, a press release is the appropriate choice. When writing a press release, remember to keep in mind the five W's of news (what, where, when, who and why). The writing style should always be objective and the content succinct as editors are trained to spot unnecessary waffle from a mile away! Also, don't forget to include your contact details, as publications won't act on your press release otherwise.

Articles on the other hand, usually go into a subject in more detail. For example, a furniture company might send out an article entitled "Top tips for maintaining your furniture". As you can see, this is very much opinion based and designed to position you, the company owner, as a trusted expert in your field. A well-constructed news article will educate the audience and showcase what your specialities are. When writing a news article, it's important to remember it's not an advert. If your content is too salesy, then no one will read it and you will miss a great opportunity to share your expertise as you publicise your business.

When used appropriately, both press releases and news articles are extremely useful when it comes to ensuring your business is building a good reputation by resonating with the right target audience.

To look at some of The Ideal Marketing Company's past PR work click here.

For marketing advice specific to your business, get in touch with a marketing specialist on 01858 445543 or email info@idealmarketingcompany.com